“This is it. This is what matters. The experience of a product.”
When I first watched this commercial, I was convinced it was a joke–some silly parody on American life put together by a team at Saturday Night Live or maybe one of their late night competitors. Surely people don’t believe experiencing a product matters more than experiencing a person, do they?
In every scene of this 1-minute advertisement, someone is choosing to focus his or her attention away from someone and onto something.
Now that I know this commercial is very much real, I am evaluating my choices. Truthfully, I enjoy devices that save time, capture memories, and communicate effectively. My job–and essentially my life–would be made harder without various electronics. I am grateful for them, certainly.
But I never want to lose the wonder of nature or the thrill of travel or the joy of family. And I believe–if you watch this commercial carefully–that is the directive.
Suddenly phoneless meals, Internet-free Saturdays, and non-electronic family time look really good.
What do you think?